Reformation’s Founder on Its New Campaign Starring Trans Model Andreja Pejic.

Pejic, a trans woman, first rose to prominence as a model in the early 2010s, self-described as living “between genders” and modeling both men’s and women’s clothes for major fashion names like Marc Jacobs and Jean Paul Gaultier. More recently, Pejic has raised money to make a documentary film about her life as a trans woman.